An immersive experience
into the theory and practice
of Service Design

Catania, July 8-13 2019



More than a short course. Service Design South is a learning journey for people interested in undestanding, practicing and hacking Service Design.

When and where?

8-13 July 2019 in Catania, Sicily.


Shaped for professionals that know already something about service design and user centred design.
Delivered by Vincenzo Di Maria and Jonas Piet.
Organised by commonground.


During the 6 days course we blend theory and practice of service design and give participants the opportunity to work on a real life project.

The course pillars

Clarity making

We encourage people to go beyond jargon and buzzwords to reflect on meaning, making sense of definitions, tools and approaches across disciplines for a shared understanding.

Learning by doing

We believe in hands-on learning, that’s why you will work with local clients, on real life design briefs, using the context and existing resources to train your skills.

Peer learning

We want to enable peer learning. You can be a designer and learn from service providers, developers or business people. You will work in group, share experiences and create new knowledge.

Mindset focused

You can learn about tools and methods, or you can nurture your ability to design services in different contexts, according to existing knowledge, resources and capacity.


I was looking for a deeper and more specific understanding of the discipline. I was also looking to “professionalize” myself in order to get a service designer job. My biggest takeaways? The process of how to do sense making of the information, or the fact that user personas are not an average, but a pattern.
This course is useful for every person that is looking to expand their design network and their knowledge on service design. It is completely inspiring.

Claudia Gizela Sosa Ascencio – 2016

The user world doesn’t end with the experience. It goes waaaaay beyond!
This course is useful for UX Designer, UI Designer, Managers and Startuppers…generally speaking whoever has to realize a big vision.

Francesco Stagno d’Alconstres – 2018

This course was a deep dive into theory and practice, networking opportunities and sun…you will learn that the Service Design has the power of transforming the world we live in. I recommend it to anyone who wants to learn the right way to do service design.

Giulia Biamino – 2018

I was looking for a new perspective and a practical way to manage complex projects, and I learned that an app is not always a solution.
You can address complex problems using simple methodologies.

Arianna Iatrino – 2017