Who is it for?
Designers
UX, graphic, product design or any other creative field with a user centered approach
Service Providers
Managers and front line staff running backstage operations and delivering a service
Consultants
Creative and strategic professionals managing and facilitating innovation processes
Entrepreneurs
Startuppers and business owners who want to improve their customer experience
Civil Servants
Policy makers and employees who want to improve or innovate services for citizens
Why Service Design?
We use services every day, often without even realising it: from public transportation to the post office, from mobile banking to retail, services are performances that can be designed, improved and optimized.
Service Design is an approach to deliver great user experiences while creating business value for providers.
Why Sicily?
Take an island with a glorious heritage and plenty of resources in the heart of Mediterranean Sea, then add cultural resistance to change, lack of infrastructures and urgent need to implement new services.
Could you imagine a better challenge?
We want to take Service Design where is most needed.
Service Design South is made of
tools
Programme of activities
July 3 - July 8 2017
Complete Service Design South programme will be soon available in downloadable pdf
Monday 03
From toolkit to mindset
[theory review]
What’s beyond postit notes and user journey mapping? When, how and why using a specific tool?
From service design to designing services
[practice deep dive]
What are the core service components and what does it take to design service experiences? How to sell the value of a service design project either internally or to a client?
Tuesday 04
Service design challenges
[client briefs]
Understanding local context and client needs, stakeholder mapping and service ecology. Challenge your assumptions.
What are you looking for?
[service design research]
Asking the right question, train your listening skills. From quantity to quality, from data to information.
Strategic research planning.
Wednesday 05
Immersion
[field research action]
Shadowing, interviewing, observation and mapping. Cultural probes, contextual enquiry and user-generated contents.
From insights to opportunities
[insights analysis]
Making sense of research results. Defining opportunities for intervention: service acupuncture. Practicing personas and user journey mapping.
Thursday 06
Service innovation
[transforming the service experience]
Changing behaviours and reshaping experiences. Generating ideas that respond to client’s need, creating new touchpoints or integrating different channels.
Make it real
[prototyping services]
Shape up the intangible, test your service value proposition, from paper to lego, from acting to real people. Build your key service components.
Friday 07
Crash test
[user testing and validation]
Choose the right context, take your prototypes out in street, record feedback and reactions. Accept or discard feedback, iterate and improve.
Interaction and visibility line
[blueprinting for service implementation]
Visual models and usage of a service blueprint. From user experience to internal capacity and operations, channels, touchpoint, indicators and business logic.
Saturday 08
Show me the money
[service value proposition]
From increasing market size to improving customer satisfaction and brand loyalty, what is the business value of service design? An what is the social impact it can deliver in public services and third sector organisations?
Package and deliver
[client presentations]
Service design deliverables: the logic and the magic of service innovation. How to hand in a project to a real client? How to fade out from the process? How to implement a new service or improve an existing one from whitin an organisation?
Our glocal team
Bringing to you a mix of professional skills and international experience
The Venue
Service Design South venue is Impact Hub Siracusa – located in Via Mirabella 29 | 96100 Siracusa Italy.
Impact Hub Siracusa is located in the historical centre of Siracusa, on the small island of Ortigia, surrounded by Greek historical landmarks and a lively atmosphere. The venue was convent and then an art school before becoming a centre for social innovation and entrepreneurship in 2011. From co-working activities to community events and incubation programmes the spaces offers all the comforts of an office space and a suggestive training centre.
BOOK
Service Design South 2017
€1.200,00 + 22% VAT if applicable
A 6 days immersive learning experience on the theory and practice of service design.
We have room only for 25 participants, hurry up and book your ticket now!
Ticket includes
Materials, breakfasts and light lunches for the six days of activities
Not included
Accomodation (we can help you finding the right solution)
Participants maximum number
25
Cancellation policy
Before 03 May 2017 > 100% refund
Before 03 June 2017 > 50% refund
Before 03 June 2017 > 50% refund
Discount
15% additional discount for Impact Hub Siracusa associated
15% additional discount for Architecta 2017 associated
20% additional discount for groups of 3 or more
15% additional discount for Architecta 2017 associated
20% additional discount for groups of 3 or more
Doubts or questions?
Check if you find the answer in this list, otherwise don’t hesitate to contact us!
Yes. If you are a service provider, business consultant or have previous experience in managing and implementing services you are welcome.
This course is about learning from practice. You will have a chance to compare your existing knowledge and approach with the experience of other professionals.
No. This course is targeted at professionals. We offer 15% discount to members of Architecta (Italian Society of Information Architecture) and Impact Hub Siracusa community.
Yes. We are based inside a coworking space and we can arrange something for you.
Yes. Please get in touch, we can negotiate a special deal for group bookings.
Sorry, not yet. But we have a network of local connections. Hospitality services range from shared flats to b&b, hostels and hotels
Sure. Just insert your correct details while filling in the booking form.
Yes. Your wishes, our pleasure 🙂 Get in touch and we’ll arrange different catering options.
No. Commonground srl is a VAT registered italian company, we will charge 22% VAT when applicable. Early bird price and discounts are applied to net prices. Contact us if you have any doubt about this.