Why Service Design?
We use services every day, often without even realising it: from public transportation to the post office, from mobile banking to retail, services are performances that can be designed, improved and optimized.
Service Design is an approach to deliver great user experiences while creating business value for providers.
Take an island with a glorious heritage and plenty of resources in the heart of Mediterranean Sea, then add cultural resistance to change, lack of infrastructures and urgent need to implement new services.
Could you imagine a better challenge?
We want to take Service Design where is most needed.
From toolkit to mindset
What’s beyond postit notes and user journey mapping? When, how and why using a specific tool?
From service design to designing services
[practice deep dive]
What are the core service components and what does it take to design service experiences? How to sell the value of a service design project either internally or to a client?
Service design challenges
Understanding local context and client needs, stakeholder mapping and service ecology. Challenge your assumptions.
What are you looking for?
[service design research]
Asking the right question, train your listening skills. From quantity to quality, from data to information.
Strategic research planning.
[field research action]
Shadowing, interviewing, observation and mapping. Cultural probes, contextual enquiry and user-generated contents.
From insights to opportunities
Making sense of research results. Defining opportunities for intervention: service acupuncture. Practicing personas and user journey mapping.
[transforming the service experience]
Changing behaviours and reshaping experiences. Generating ideas that respond to client’s need, creating new touchpoints or integrating different channels.
Make it real
Shape up the intangible, test your service value proposition, from paper to lego, from acting to real people. Build your key service components.
[user testing and validation]
Choose the right context, take your prototypes out in street, record feedback and reactions. Accept or discard feedback, iterate and improve.
Interaction and visibility line
[blueprinting for service implementation]
Visual models and usage of a service blueprint. From user experience to internal capacity and operations, channels, touchpoint, indicators and business logic.
Show me the money
[service value proposition]
From increasing market size to improving customer satisfaction and brand loyalty, what is the business value of service design? An what is the social impact it can deliver in public services and third sector organisations?
Package and deliver
Service design deliverables: the logic and the magic of service innovation. How to hand in a project to a real client? How to fade out from the process? How to implement a new service or improve an existing one from whitin an organisation?
You are carried through a number of different service design methods, both theoretically and in practiceClizia Welker - Italy
If you are a designer already it’s an addon to your existing educationJulie Utgard - UK
What I really appreciate was to work with the local businessesCynthia Watson - Canada
Service is not this intangible thing that you can’t do anything, actually it is possible to design that.Mellyana Frederika - Indonesia
It’s not a standard course as you would think about. It’s an immersive experience.Daniele Iori - Italy
This course doesn’t end here as we’ll keep collaborating and sharing experiences in the future.Stefania Berselli - Italy
I would feel confident now to take on a project with more of a service perspective, if a client asks me.Julie Utgard - UK
During the last two weeks we have worked a lot, socialised a lot, and we had so much fun!Chiara Patitucci - Italy
Service Design South venue is Impact Hub Siracusa – located in Via Mirabella 29 | 96100 Siracusa Italy.
Impact Hub Siracusa is located in the historical centre of Siracusa, on the small island of Ortigia, surrounded by Greek historical landmarks and a lively atmosphere. The venue was convent and then an art school before becoming a centre for social innovation and entrepreneurship in 2011. From co-working activities to community events and incubation programmes the spaces offers all the comforts of an office space and a suggestive training centre.
Service Design South 2017
€1.200,00 + 22% VAT if applicable
A 6 days immersive learning experience on the theory and practice of service design.
We have room only for 25 participants, hurry up and book your ticket now!
Before 03 June 2017 > 50% refund
15% additional discount for Architecta 2017 associated
20% additional discount for groups of 3 or more
Check if you find the answer in this list, otherwise don’t hesitate to contact us!